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ABOUT VBP+

BENEFITS FOR PRODUCERS

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Benefits for Producers

Farmers and ranchers care deeply about raising healthy cattle, producing safe beef and protecting the land for the next generation. VBP+ was developed by producers, for producers, to help tell that story and demonstrate the great work being done on farms across the country. Consumers want to feel confident in where their food comes from. VBP+ helps bridge that connection, providing producers a way to show their commitment and pride in the standards they live by.  

farmers shaking hands - supporting the future of your family business, Verified Beef Production Plus

VBP+ Certified Operations showcase these beneficial practices: 

  • Valid and active Vet-Client-Patient-Relationship between the operation and a veterinarian or veterinary clinic 
  • Accurate health and treatment records documented for each animal or group which can be reproduced or shared 
  • Documentation and record keeping of activities that may impact food safety and quality 
  • Knowledge and understanding of animal care practices and the prioritization of animal welfare when handling and treating cattle
  • Knowledge and understanding of environmental stewardship practices and prioritization of the protection and maintenance of soil, water and air quality.  

By participating in VBP+, producers can receive access to provincial funding:  

Alberta: up to $5,000 in funding

  • VBP+ certified operations and up to $2,500 for VBP+ trained operations.
  • See details of the Alberta Beef Producers Alberta VBP+ Incentive. 

Saskatchewan: up to $15,000 in funding

Manitoba: $500

  • Manitoba Beef Producers (MBP) financial incentive with proof of on-farm assessment completion or $500 MBP rebate with proof of purchase of hardware and/or software that enhances on-farm data collection and/or data management.
  • See details of the Manitoba Beef Producers VBP+ Incentive Pilot 

Ontario: 100 per cent rebate

New Brunswick 

Additional Benefits

Access to Buyers Looking for Verified Practices 

  • Access to buyers looking for assurance of good management practices and cattle in sustainable supply chains.  

Data Support for Decision-Making

  • Support collecting and managing herd data to enable profitable decision-making.  
    • Calving records to identify fertility or calving ease issues  
  • Health records to identify outbreaks, chronic issues, and areas for prevention  
    • Satisfaction in helping to expand consumer trust in Canadian beef  

CRSB/Sustainable Beef Certification & Related Incentives  

  • Simultaneous CRSB certification to the Canadian Roundtable for Sustainable Beef (CRSB)’s Sustainable Beef Production Standard, which also provides the following incentive opportunities:
  • Eligibility for per head payments through Cargill’s Qualifying Cattle Credit program 
  • Eligibility for Farm Credit Canada’s Sustainability Incentive Program – up to $4,000 annually in direct cash payments based on eligible FCC lending for FCC clients who are CRSB Certified
  • Eligibility for the Agriculture and Agri-Food Canada AgriInvest program – all CRSB-certified beef producers that require an agri-environmental risk assessment (AERA) to participate in AgriInvest can leverage their certification to qualify for the government contribution. 
  • Opportunities for specialized beef production and marketing, including direct to consumer, with the help of the CRSB+ Certified stamp 
CRSB Certified Beef Sustainability

"This program means that we can take credit for what we’re doing or be ready if a market requires it."

Cecile Fleming, VBP+ Certified Producer
beef producer filling syringe

Practices recommended through VBP+ training also offer the following benefits:

Reduced risk of: 

  • Disease outbreak through adoption of preventative practices and maintenance of treatment records 
  • Improved efficacy of veterinary products used due to proper storage and handling

Early detection of issues on-farm 

  • Improved efficacy of veterinary products due to proper storage and handling 
  • Potential for enhanced livestock performance with records that support culling decisions and implementation of best management practices

Standard Procedures & Continuous Improvements

  • Standard procedures that can be used to train family members and employees to avoid costly errors, including feeding and shipping protocols 
  • Realization of opportunities for continuous improvement, including record keeping, winter feeding practices and pasture management. 
Canadian beef cattle producers with cattle in the background

“There’s so many moving parts to our operation with employees so when you have that checklist, it’s very simple. Our employees have bought into it, but they understand the value that we see in it, too. For anybody getting involved in it, it’s a no brainer, it’s actually pretty easy.”

Danny Skeels, Anchor D Simmentals and Charolais, Certified Producer.

Updated November 2025