The VBP+ Management Committee provides guidance and direction to VBP+ staff and recommendations to the Beef Cattle Research Council (BCRC) and VBP+ Delivery Services Inc. Board of Directors. The committee is comprised of the Chair (currently appointed), representatives appointed by each of the provincial cattle organizations, the BCRC Vice-Chair and Executive Director and a representative of the Canadian Cattle Association (CCA).
The committee structure provides a mechanism to engage with the provinces to ensure their input into and support of the VBP+ mission. Discussions and recommendations from the producer representatives on the committee ensure that VBP+ and its certification arm, VBP+ Delivery Services Inc., are and remain aligned with both industry and end-user goals, while continuing to be a credible, cost-effective, producer-led program.
The committee meets quarterly with most meetings conducted virtually and, if possible, one in-person meeting per year.
Observers
Andrea Brocklebank, Executive Director, Beef Cattle Research Council
Nathalie Cote, Les Producteurs de bovins du Quebec
Staff Support
Shannon Argent, VBP+ Business Manager
shannon@verifiedbeef.ca
Ricki Fleming, VBP+ Operations Manager
ricki.fleming@verifiedbeef.ca
Michelle Bryan, VBP+ Technical Manager
michelle.bryan@verifiedbeef.ca