Benefits For Producers

Getting VBP+ certified verifies the responsible practices on your beef cattle operation to your customers - consumers, retailers, and buyers.

Interested in how retailers are committed to certified sustainable beef? Check out this video from CRSB stakeholders:  (CRSB - Canadian companies committed to beef sustainability)

There are other benefits though to certification on VBP+. Meeting industry standards for food safety, animal care, biosecurity and environmental stewardship can:

• Achieve Certified Canadian Sustainable Beef status (same audit)
• Help your operation meet specific value chain protocols (e.g. sustainable beef demand)
• Become eligible for per head financial credits through the Canadian Beef Sustainability Acceleration pilot CBSApilot.ca
• Improved use and efficacy of veterinary products used
• Documentation (proof) of operation activities
• A tool to manage risk (e.g. antimicrobial resistance)
• Create opportunities for differentiated beef production or add to brand protocols
• Potential increased market share
• Provide a solid basis for training family and staff
• Detect/prevent problems early
• Defines standards for continual improvement

VBP+ can help producers enhance record keeping systems to meet specific market demands; for example, clients seeking beef cattle raised under specific production protocols.

Benefits of VBP+

VBP Benefits Cattlemen 2016

• Canadian Beef Sustainability Acceleration pilot webpage

Voici ce qui ressemblerait à la version finale de la conférence de Mme Côté sur VBP+

• VBP+ en Francais March, 2019