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ALBERTA

About the Provincial Program
The Canadian beef industry developed the national on-farm food safety program called Verified Beef Production Plus (VBP+). In Alberta, the national program was delivered through Alberta Beef Quality Starts Here – a not for profit organization comprised of industry stakeholders dedicated to protecting Alberta’s reputation for producing quality beef. In 2019, delivery of the VBP+ program in Alberta shifted to the Alberta Beef Producers.
FUNDING
Funding for the delivery of VBP+ in Alberta is provided by Alberta Beef Producers and Growing Forward 2.
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