SIMPLE.

PRACTICAL.

TRUSTED.

Growth Enhancing Product Free (GEP-Free) Certification Through VBP+

Growth Enhancing Product Free (GEP-Free) Certification Through VBP+

Simplified Access to EU Market Requirements

Verified Beef Production Plus (VBP+) is pleased to offer Growth Enhancing Product Free (GEP-Free) Certification services to Canadian beef producers seeking access to export opportunities that require compliance with production standards without growth promotants, including the European Union market.
Delivered through the trusted VBP+ assurance system, this service is designed to provide producers with a practical, efficient and credible certification pathway that aligns with existing on-farm quality assurance practices.

Charolais cow in late summer

Why Choose VBP+ for GEP-Free Certification?

Producers already participating in VBP+ can access GEP-Free Certification through a familiar, nationally recognized program with established systems and experienced assessors.

Where scheduling allows, GEP-Free assessments may be coordinated alongside VBP+ Certification visits, helping reduce duplication of time and effort.

VBP+ maintains a network of trained assessors and administrative systems to support producers across Canada.

GEP-Free Certification supports access to premium markets that require verification of growth promotant-free production practices.

VBP+ Certification systems are built on clear standards, documented verification processes and independent oversight, providing confidence across the value chain.

How the Program Works

GEP-Free Certification is available to eligible beef operations, including cow-calf, backgrounding, combined and feedlot enterprises.

Certification Process

  1. Expression of InterestContact VBP+ to discuss your operation and certification needs.
  2. Application & Scheduling – Our team coordinates assessment timing, including alignment with VBP+ assessments where possible.
  3. On-Farm Assessment – A qualified assessor reviews required records, production practice, and applicable program requirements.
  4. Technical Review & Certification Decision – Completed assessments undergo independent review prior to certification approval.
  5. Ongoing Maintenance – Annual or required follow-up assessments are scheduled to maintain certification status.
Who Should Consider GEP-Free Certification?

This service may be valuable for beef producers who:

  • Supply cattle into export-focused value chains
  • Want to access EU-aligned market opportunities
  • Require verified growth promotant-free status
  • Prefer an integrated certification approach with VBP+
  • Value third-party assurance and recognized standards

Strategic Advantage for Producers

The marketplace continues to reward verified production practices, traceability and market-specific requirements. By combining GEP-Free Certification with VBP+ verification, producers can strengthen their market position while working within an efficient and practical assurance system.

Ready to Learn More?

If you are interested in GEP-Free certification or would like to discuss how it fits your operation, contact the VBP+ team today.